Effective Date: December 15, 2025

Introduction

Welcome to Willow ("we," "our," or "us"). We are committed to protecting your privacy and ensuring you have a positive experience with our daily affirmation and manifestation app. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application.

Please read this Privacy Policy carefully. By using Willow, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Personal Information You Provide

When you use Willow, we may collect the following information that you voluntarily provide:

  • Account Information: Email address, username, and password if you create an account

  • Profile Information: Name, age, gender, and other profile details you choose to provide

  • Affirmation Content: Custom affirmations, goals, intentions, and preferences you set within the app

  • Voice Recordings: Audio recordings of your personal affirmations if you use the voice memo feature

  • User-Generated Content: Custom wallpapers, images, and any other content you create or upload

  • Communication Data: Messages, feedback, or inquiries you send to our support team

Automatically Collected Information

When you access and use Willow, we may automatically collect:

  • Device Information: Device type, operating system, unique device identifiers, and mobile network information

  • Usage Data: App features accessed, time spent on the app, interaction data, and app performance metrics

  • Location Information: Approximate location based on IP address (we do not collect precise GPS location)

  • Crash Reports: Technical information about app crashes or errors to improve app performance

Information from Third Parties

  • Apple App Store: Purchase and subscription information through Apple's In-App Purchase system

  • Analytics Services: Aggregated usage data from analytics providers to improve our services

How We Use Your Information

We use the collected information for the following purposes:

App Functionality

  • Deliver personalized affirmations based on your goals and preferences

  • Enable voice memo recording and playback features

  • Generate and display custom wallpapers

  • Send daily reminder notifications at your chosen times

  • Sync your data across devices (if applicable)

Service Improvement

  • Analyze usage patterns to improve app features and user experience

  • Troubleshoot technical issues and fix bugs

  • Develop new features and functionality

Communication

  • Respond to your inquiries and provide customer support

  • Send important updates about the app, terms, or privacy changes

  • Deliver promotional content (only with your consent)

Legal Compliance

  • Comply with legal obligations and enforce our Terms of Service

  • Protect against fraudulent, unauthorized, or illegal activity

  • Protect the rights, property, and safety of Willow, our users, and others

Data Storage and Security

Security Measures

We implement appropriate technical and organizational security measures to protect your information, including:

  • Encryption of data in transit using SSL/TLS protocols

  • Secure storage of voice recordings and personal content

  • Regular security assessments and updates

  • Access controls limiting employee access to personal data

Data Retention

  • Active Users: We retain your information for as long as your account is active or as needed to provide services

  • Deleted Accounts: When you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required to retain it for legal purposes

  • Voice Recordings: Stored locally on your device and on secure servers with encryption

  • Backup Data: May be retained in backup systems for up to 90 days after deletion

Data Location

Your information may be stored and processed in the United States or other countries where we or our service providers operate. By using Willow, you consent to the transfer of your information to countries outside your country of residence.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:

Service Providers

We may share information with trusted third-party service providers who assist us in operating the app, including:

  • Cloud hosting services (for data storage)

  • Analytics providers (for app usage analysis)

  • Customer support tools

  • Payment processors (Apple App Store)

These providers are contractually obligated to protect your information and use it only for the services they provide to us.

Legal Requirements

We may disclose your information if required to do so by law or in response to:

  • Valid legal processes (subpoenas, court orders, search warrants)

  • Requests from law enforcement or government agencies

  • Protection of our legal rights or the safety of users or others

  • Investigation of fraud, security issues, or Terms of Service violations

Business Transfers

In the event of a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred to the successor entity. You will be notified via email or prominent notice in the app of any such change.

With Your Consent

We may share your information for any other purpose with your explicit consent.

Your Privacy Rights and Choices

Access and Update

You have the right to access, update, or correct your personal information at any time through the app settings.

Account Deletion

You may delete your account at any time through the app settings. Upon deletion:

  • Your personal information will be permanently removed within 30 days

  • Voice recordings and custom content will be deleted

  • Subscription information will be retained as required for tax and legal compliance

Notification Preferences

You can control notification settings through:

  • The app's notification settings

  • Your device's system settings

  • Unsubscribing from promotional emails (if applicable)

Do Not Track

We do not currently respond to "Do Not Track" signals from web browsers, as there is no industry standard for compliance.

California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to know what personal information we collect

  • Right to request deletion of your personal information

  • Right to opt-out of the sale of personal information (we do not sell your information)

  • Right to non-discrimination for exercising your privacy rights

To exercise these rights, contact us at privacy@willowmyway.com.

European Privacy Rights

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

  • Right of access to your personal data

  • Right to rectification of inaccurate data

  • Right to erasure ("right to be forgotten")

  • Right to restrict processing

  • Right to data portability

  • Right to object to processing

  • Right to withdraw consent

To exercise these rights, contact us at privacy@willowmyway.com.

Children's Privacy

Willow is not intended for use by children under the age of 13 (or 16 in the EEA). We do not knowingly collect personal information from children under these ages. If we learn that we have collected information from a child under the applicable age without parental consent, we will delete that information immediately. If you believe we may have collected information from a child, please contact us at privacy@willowmyway.com.

Third-Party Services and Links

Analytics Services

We use third-party analytics services to help us understand how users interact with Willow. These services may collect information about your use of the app and other apps over time. These third parties have their own privacy policies governing their use of your information.

Third-Party Links

The app may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.

Apple App Store

Subscription purchases are processed through Apple's In-App Purchase system. Apple's Privacy Policy governs their collection and use of your payment information.

Voice Recording Privacy

Local Storage

Voice recordings are stored locally on your device by default and are encrypted.

Cloud Sync (if enabled)

If you enable cloud synchronization:

  • Voice recordings are encrypted during transmission and storage

  • Recordings are stored on secure servers

  • You can disable cloud sync and delete cloud-stored recordings at any time

Usage of Voice Data

We do not use your voice recordings for any purpose other than providing the app's functionality. We do not analyze, transcribe, or share your voice recordings with third parties.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes:

  • We will update the "Effective Date" at the top of this policy

  • Significant changes will be communicated through the app or via email

  • Continued use of Willow after changes constitutes acceptance of the updated policy

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

International Data Transfers

If you are located outside the United States, please be aware that information we collect will be transferred to and processed in the United States. By using Willow, you consent to the transfer of your information to the United States, which may have different data protection laws than your country of residence.

For users in the EEA, we ensure appropriate safeguards are in place for international data transfers, including Standard Contractual Clauses approved by the European Commission.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Email: privacy@willowmyway.com

We will respond to your inquiry within 30 days.

Your privacy matters to us. Thank you for trusting Willow with your personal growth journey.